The About Me Formula
Every page on your site has a job. Except this one.
Home sells the work. Services explains the offer. Portfolio proves it.
About is the only page where the job is you — and that’s exactly why it’s still sitting unfinished, half-written, in a tab you keep closing.
You’ve rewritten the first line a dozen times. You’ve copied what other people in your field say and it still doesn’t sound like you. You know the page matters — it’s usually the second most visited page on a creative’s site — and you still can’t get past the first sentence.
It’s not a writing problem. It’s a missing structure.
Every page on your site has a job. Except this one.
Home sells the work. Services explains the offer. Portfolio proves it.
About is the only page where the job is you — and that’s exactly why it’s still sitting unfinished, half-written, in a tab you keep closing.
You’ve rewritten the first line a dozen times. You’ve copied what other people in your field say and it still doesn’t sound like you. You know the page matters — it’s usually the second most visited page on a creative’s site — and you still can’t get past the first sentence.
It’s not a writing problem. It’s a missing structure.
Every page on your site has a job. Except this one.
Home sells the work. Services explains the offer. Portfolio proves it.
About is the only page where the job is you — and that’s exactly why it’s still sitting unfinished, half-written, in a tab you keep closing.
You’ve rewritten the first line a dozen times. You’ve copied what other people in your field say and it still doesn’t sound like you. You know the page matters — it’s usually the second most visited page on a creative’s site — and you still can’t get past the first sentence.
It’s not a writing problem. It’s a missing structure.
Five parts. Five prompts. One page.
The About Me Formula gives you the shape every effortless-sounding About page is actually built on — before it was ever filled with words.
- The Hook — the line that stops them from leaving
- What You Do — the work, in plain language, no jargon
- Who It’s For — the sentence that makes the right person feel seen
- The Proof — credibility that doesn’t read like a résumé
- The Invitation — what you want them to do next
Fill in the blank under each one, in order, and you have a finished About page — usually in under twenty minutes.
What you get
A 6-page guide, built to be used, not just read:
- The full 5-part formula, with a fill-in-the-blank prompt for each part
- A worked example for a photographer, broken down line by line
- Two more worked examples — a jewellery designer and an actor — so you can see the same formula sound completely different depending on who’s using it
- A blank template at the end, ready for your words
Delivered as a PDF. Works on your laptop, your phone, printed at your desk — wherever you actually write.
What´s inside
Section header: What you get
A 6-page guide, built to be used, not just read:
- The full 5-part formula, with a fill-in-the-blank prompt for each part
- A worked example for a photographer, broken down line by line
- Two more worked examples — a jewellery designer and an actor — so you can see the same formula sound completely different depending on who’s using it
- A blank template at the end, ready for your words
Delivered as a PDF. Works on your laptop, your phone, printed at your desk — wherever you actually write.
Proof it flaxes :
Who this is for :
This is for you if:
- You have a website (or you’re about to) and the About page is the one still blank
- You’ve tried writing it yourself and every version sounds stiff, or like someone else
- You’d rather fill in five blanks than stare at a cursor for another weekend
This isn’t for you if you’re looking for a full brand voice or copywriting overhaul — for that, get in touch about custom copywriting instead.
FAQ
Will this work for my niche? I’m not a photographer, jewellery designer, or actor. The formula isn’t built around any one niche — it’s built around a shape that works regardless of what you do. The three examples exist to show you how the same five parts flex across completely different creative fields.
How long will this actually take me? Most people finish a full draft in fifteen to twenty minutes. The formula does the structural thinking so you’re only filling in the specifics.
Is this a template or a guide? It’s a guide with a template built into the last page — the formula, the reasoning behind each part, worked examples, and a blank version to fill in yourself.
What format is it? A 6-page PDF, instant download.
Stop avoiding the page.
Five blanks stand between you and a finished About page.
