The Unsexy Truth
Your Portfolio Shouldn’t Look Like Your Art. It Should Look Like Your Accountant.
The Anti-Gallery Rule: Show Profit, Not Just Passion.
When a client hires you, they’re buying a solution. Stop showing your personal, passion projects unless they are directly tied to the work you want to be paid to do next. You must curate for the client’s wallet, not just your ego. Which projects made the most money? Those are your masterpieces, and they belong on the homepage. The most effective pages on my site aren’t visually loud, they’re functionally clean.
The Manolo Principle (Investment):
I never regret the Manolos. Why? Because they are an investment in confidence and longevity. Your creative business strategy depends on assets that generate returns. A Jokodsign template isn’t just a stylish skin; it’s a pre-vetted strategy—a structure designed to eliminate the chaos and create that high-converting portfolio. It’s the equivalent of having your accountant pre-fill your tax forms.
The Takeaway:
Stop trying to look like a starving artist and start looking like a CEO. Your portfolio website design needs to be beautiful, yes, but it must be built to sell.
Thee role of the designer is that of a good, thoughtful host anticipating the needs of his guests.”
Charles Eames
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Is your website a well-trained concierge or a digital nuisance? From the “Sound Sin” to the tragedy of “Link Leaks,” we’re bidding R.I.P. to generic design. Discover how to master the etiquette of interaction and build a digital presence that commands respect without ever raising its voice.
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