The instinct, when a website isn’t performing, is to rebuild it.
That instinct is usually wrong, and it’s an expensive way to be wrong. Most underperforming sites do not need to be torn down — they need a precise diagnosis of the two or three things actually costing them visitors, enquiries, or sales.
That is the entire purpose of the Website Audit.
What an Audit Actually Finds
A website can look finished and still be quietly failing for reasons that are not visible unless someone is looking for them:
Confusing navigation that buries the page visitors actually need.
Copy that describes the business instead of speaking to the visitor’s problem.
Slow load times or technical issues that push people away before they read a word.
Weak or missing calls to action, so even interested visitors don’t know what to do next.
Design choices that undercut trust — inconsistent branding, cluttered layouts, or a look that doesn’t match the level of the work being sold.
An audit isn’t a general impression. It is a structured walk through your site with the specific goal of finding what’s costing you conversions, documented clearly enough to act on immediately.
Two ways to book it
Mini Audit — €97
A focused review covering the highest-impact issues: first impressions, navigation, and the clarity of your core message. This is the right starting point if you want a fast, affordable gut check before deciding whether deeper work is needed.
Full Audit — €247
A comprehensive review across design, copy, structure, and technical performance, with a prioritised action plan you can either implement yourself or hand to a designer.
Both tiers are built to be genuinely useful on their own — not a sales pitch dressed up as a diagnostic.
The detail that makes this an easy decision
Whatever you pay for an audit is deducted from the cost of any subsequent project you book. If the audit reveals that a full redesign is the right move, you are not paying twice — the diagnostic work becomes the first paid stage of the project itself.
Thee role of the designer is that of a good, thoughtful host anticipating the needs of his guests.”
Charles Eames
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The instinct, when a website isn’t performing, is to rebuild it. That instinct is usually wrong — and expensive. Most underperforming sites don’t need to be torn down. They need a precise diagnosis of the two or three things actually costing them visitors, enquiries, or sales. That’s what a Website Audit is for.
Most failed websites don’t fail on design — they fail because the strategic decisions were never made before the design started. YOUR FIRST WEBSITE fixes the order of operations: who the site is for, what action a visitor should take, and what needs to be said in the first ten seconds. A working document, not a design guide.
Most creative websites default to white backgrounds and safe grids because that’s what “clean” is supposed to look like. Chéri does the opposite — using black as a design tool to give a single photograph the weight of a gallery wall. Built for photographers, models, and artists whose work already carries visual tension, not for anyone who needs convincing that less is more.
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If your website has been live for a while and you have a nagging sense that it should be doing more for you,
this is the lowest-risk way to find out exactly what “more” would require.
